For the first time ever, David's Bridal has featured a same-sex couple in a new ad. The Pennsylvania-based company is taking a more diverse marketing approach after filing bankruptcy late last year, ...

David’s Bridal has featured a size 14 model in a spring ad campaign shot in London in an attempt to more accurately reflect its customer base, since its average buyer wears a size 14.

Are you a print subscriber? Activate your account. By Brian Bonilla - 9 hours 55 min ago By Gillian Follett - 10 hours 25 min ago 10 hours 25 min ago By Adrianne Pasquarelli - 10 hours 25 min ago ...

But the mega-retailer for all things wedding, David's Bridal, is shaking things up. For its spring ad campaign, David's Bridal cast model Mercy Watson — who just happens to be a size 14.

America’s biggest bridal chain has a new ad that features a lesbian wedding. David’s Bridal, which has 300 stores in 45 states, Canada, and the UK, has a new, inclusive ad. The ad shows scenes ...

“Marketing officers like me are in the hot seat because our [Facebook] ads are getting less efficient just by means of the platform’s rates going up,” Cook said. Good timing to shift spend to TikTok.

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

This new campaign coincides with David Bridal's expansion beyond value-priced offerings to introduce higher-end items and a larger array of dresses. The effort launched with two 30-second TV ads.

When David's Bridal was searching for a model for its spring ad campaign, the retailer wanted someone who represented its customer base. Since the average David's Bridal customer is a size 14 ...

The senior vice president of David's Bridal said he recognized customers were different shapes and sizes and wanted to show that diversity in the ads. Other companies like Maurices have also ...