The ability to market well came from the availability of data, with tactics like "batch and blast" email campaigns. These methods, however, allowed for limited personalization and segmentation.

“Big Data is one of the primary obstacles enterprises and government agencies are facing,” said David Link, co-founder and CEO at ScienceLogic. “Data Tactics’ Big Data Engine combined with ...

It’s Christmas, so our data and tactics writers are going to give you all a present — in the form of words, annotated screengrabs and data visualisations. Aren’t you lucky?

“Data is no longer an enabler, and in all of the enterprise we are seeing data becoming the core strategy,” said Tendü Yogurtçu (pictured), chief technology officer of Syncsort Inc.

A top-of-mind question for business leaders across all industries is how to eliminate the risk of a data breach. In addition to removing sensitive data from your business process, there are two other ...

1. Follow the data A key tenet of growth marketing is that data takes precedence over hunches. In other words, stop going with your gut and start looking at the numbers.

L-3 Communications announced effective today that it has acquired Data Tactics Corporation. The business, renamed L-3 Data Tactics, is a specialized provider of Big Data analytics and cloud computing ...