The key to a great logo is to create something that is timeless. In 15 years from now, your logo should be able to not look antiquated. Try not to use the same graphic ideas as everyone else ...

Your wordmark is more than just a logo, it’s a trust signal. Every design choice, from typography to colour, influences how your audience perceives your brand. But how do you create a wordmark ...

But in general, right-facing logos now predominate. Of the 62 Fortune 500 logos that can be said to be facing or moving laterally, 82% go right. It’s the left-facing exceptions that are interesting.