Mark R. Anderson likens his company's data management software to organizing a closet. Think of putting aside an expensive coat in a moth-proof chest, he says, but only after you jot down where ...

Last, don’t leave carpet in there. Can’t tell you how many times I see that. If it’s going to be a data closet, treat it like one and put down anti-static flooring.

Consumer data privacy is like a large closet that swallows everything. It's time for marketers to make a change. Data privacy has come into fashion over the past few years. The catalyst was the ...

Spring is here! It’s time for spring cleaning, getting organized and planting new things. As true as this is for homes and yards, it also applies to the marketing “consumer data closet ...

Or perhaps you’ve decided to trust your data to the cloud—$100 will store 200GB for 10 months on Google ... How to Cope with an Expanding Data Closet. It’s easy to get trapped by your data.

The startup Stylitics has its ClosetSpace app doing double duty as a way to bring valuable consumer data to brands. Apps for outfit sharing can be fun for fashionistas, but they don’t ...

No matter the maturity of your data or technology, relying on factual data and metrics – both qualitative and quantitative – will support your business strategies and outcomes.