When NHL hockey players go crashing into the boards, advertisers enjoy some air time. But the logos fans see along the boards on TV are different from what is seen in the arena.

The Utica Comets will first present the digital dasher boards when they play on Saturday, December 28, against the Rochester Americans at the Adirondack Bank Center.

The Utica Comets announced on Monday, December 23 that the Adirondack Bank Center has installed a new digital dasher board system. The arena will be the first building in North America to have the ...

NHL to debut digitally enhanced dasherboards to all arenas this season, replacing traditional advertisements on arena rink boards with virtual ones and eventually allowing broadcasts to display in ...

Following up the product launch at IRMA's Innovation Day 2024, Athletica Sport Systems Inc. is pleased to announce the release of a new and innovative Digital Dasher Board System – Crystaplex ...

Providence Mayor Brett Smiley said the rink has multiple new upgrades after a $2.5 million renovation, including a new cold ...

The NHL is debuting some new technology this season that's sure to make sportsbook operators happy. The tech is called digitally enhanced dasherboards, or DED, and it will allow for television ...

On Tuesday, hockey fans got quite the surprise when ESPN writer Greg Wyshynski posted that the NHL's digital board ads -- officially titled Digitally Enhanced Dasher Boards -- have been nominated ...

The ads are dynamic and can change rapidly during the broadcast — much to the chagrin of viewers at home like Warrington, who find the visual transitions distracting when play is on.

The proprietary LED technology is completely new and unique to the North American market. This development brings enhancements to fan experience and increased sponsorship opportunities.

The proprietary LED technology is completely new and unique to the North American market. This development brings enhancements to fan experience and increased sponsorship opportunities.