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Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty. Launched in ...

Volkswagen plans to start its public-relations campaign to try to recover from the diesel-emissions scandal by booting its ad slogan "Das Auto." Such a simple slogan, around since 2007, is hardly ...

Volkswagen wants its electric cars to go head-to-head with gasoline models, but only now is it replacing one of those models with an EV. While, the VW ID.4 is pitched as an electric alternative to ...

A Volkswagen spokesman would not pronounce "Das Auto" dead quite yet, but said it would no longer accompany the famous VW badge in the coming advertising campaign. Its replacement is hardly radical.

Volkswagen is to drop its "Das Auto' global brand mantra from its upcoming campaign as the beleaguered car business plots to revitalise its image following the emissions scandal.

Volkswagen is reportedly planning to terminate its “Das Auto” slogan, which sounds a bit too arrogant in the wake of the emissions scandal.

Volkswagen will drop ‘Das Auto’ from all forthcoming advertising campaigns, according to a Reuters report. It will no longer appear underneath the Volkswagen logo, with the word ‘Volkswagen’ appearing ...