Google also unveiled a retail media solution for DV360. Launch partners include Costco, United Airlines, Intuit, and Regal Cinemas. The platform will help marketers create new audience segments ...

When PubMatic tagged an auction as second-price to DV360, it would win more auctions, sources told AdExchanger. When it longer had that option, it experienced a palpable and ongoing decrease in ...

Integration enhances compliance, reducing costly errors and facilitating faster, more reliable attribution and optimizations LEHI, UT / ACCESSWIRE / August 8, 2024 /Claravine, The Data Standards ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D ...

Back in July, Google announced some updates and upcoming features for the “Why this ad” panel.Its tweaked replacement, “About this ad,” is now launching and rolling out on Google Ads and ...

With DV360 now included in Shirofune's suite of supported platforms, users can manage and optimize their advertising efforts in one unified dashboard. The system dynamically reallocates budgets in ...

Clypd, another linear TV supply-side platform, is slated to integrate with DV360 this fall. WideOrbit has deep roots in local TV, whereas clypd would open up more national cable inventory to DV360 ...

With DV360 reaching 93% of ad-supported CTV households in the United States, Google is extending its Google audiences to Connected TV devices. Additionally, demographic segments will be available ...

Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media ...