Google today announced that it is integrating new generative AI solutions -in addition to a retail media solution-into Display & Video 360 campaigns.

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction until next year.

Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. This field is where publishers and SSPs ...

Read about Google's three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

DV360 helps teams execute digital advertising campaigns, organize audience data, purchase inventory, and optimize campaigns. With DV360 now included in Shirofune's suite of supported platforms ...

DV360 helps teams execute digital advertising campaigns, organize audience data, purchase inventory, and optimize campaigns. With DV360 now included in Shirofune's suite of supported platforms, users ...

Back in July, Google announced some updates and upcoming features for the "Why this ad" panel. Its tweaked replacement, "About this ad," is now launching ...

The move by Google's DV360 follows other major video platforms' efforts around live sports including The Trade Desk, Yahoo DSP and others.