Now, advertisers can use Adelaide’s AU to optimize their bidding strategy directly within DV360’s user interface, a Google spokesperson told AdExchanger. The new integration also expands AU-based ...

With this information, DV360 then uses AI to spin up curated inventory recommendations. Private Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad Network GSTV The rollout builds on ...

is to understand that DV360 is not simply one channel but offers several tools in one interface,” Kikuchi added. “Therefore, Shirofune helps advertisers understand where their programmatic ...

Google has introduced new advertising solutions powered by artificial intelligence into its Display & Video 360 (DV360) campaign products. The new tools, announced on Monday during Google’s ...

Shirofune, a provider of automated ad management technology, has integrated with Google's DV360 (Display & Video 360), a demand-side platform (DSP) for programmatic ad campaigns. This integration ...

Next, once App-ads.txt gains critical mass over the next few months, Google DV360 will stop buying unauthorized inventory and marketers will only be able to buy validated inventory. Last up, Google is ...

You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google announced during its annual Google ...

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Display & Video 360 (DV360), one of the dominant marketing platforms offered by the search giant, is offering companies globally the option of targeting devices in the United States based on lists ...

Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media ...