PubMatic didn’t name the buyer in question, although subsequent reporting by AdExchanger revealed its identity: Google’s DV360. Well, PubMatic would clearly like people to stop talking about it. But ...

Google also unveiled a retail media solution for DV360. Launch partners include Costco, United Airlines, Intuit, and Regal Cinemas. The platform will help marketers create new audience segments ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Integration enhances compliance, reducing costly errors and facilitating faster, more reliable attribution and optimizations LEHI, UT / ACCESSWIRE / August 8, 2024 /Claravine, The Data Standards ...

Shirofune, a provider of automated ad management technology, has integrated with Google's DV360 (Display & Video 360), a demand-side platform (DSP) for programmatic ad campaigns. This integration ...

The move by Google's DV360 follows other major video platforms' efforts around live sports including The Trade Desk, Yahoo DSP and others.

Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media ...