Viant is AdTegral's exclusive DSP activation partner, selected for its Connected TV (CTV) leadership, AI-powered platform, and advanced reporting capabilities which help brands optimize performance ...

Viant announced a new integration with Wurl to become the first DSP to deliver scene-level contextual intelligence across ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

Meanwhile, advertisers and agencies were open to increasing programmatic buying in the next six months. Currently, there are three leading DSPs in Hong Kong: Verizon Media DSP, DV360, and TTD.

1. Reducing Wasted Spend Programmatic advertising can be highly cost-effective, and a DSP developed explicitly for B2B advertising enables marketers to maximize their return on investment (ROI).

This introductory session set the stage for deeper dives into the programmatic buying space. Here we present highlights from the panel discussion. Editor's note: To RTB or DSP, that is the ...

Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another first this morning -- launching ...

Yahoo DSP has also developed a suite of integrations with partnersJounce,Peer39, andScope3. Advertisers can gain insights into targeting and reporting across supply path segmentation, inventory ...

This month’s news that Facebook is rolling out a Demand-Side Platform (DSP) in early 2016 to perform programmatic buys using their ‘people-based’ advertising approach confirms the value of audience ...

Mark will lead product strategy and development for Basis' DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning.

Viant Technology Inc., a provider of CTV and AI-powered programmatic advertising, today announced a new integration with Wurl to become “the first Demand-Side Platform (DSP) to deliver scene-level ...