For their flexibility, DRTV advertisers enjoy remnant rates that are reduced by at least 60% less than what general advertisers pay. Forbes Agency Council is an invitation-only community for ...

Atomic is one of a handful of Portland direct-response television production, or DRTV, agencies that produce long-format advertising programs for a variety of national retailers. Brands including ...

Bliwas has headed up the nation’s largest DRTV agency for 32 years, steering it from a late-night shill for everything from TV Magic Cards and hair growth formulas into a mainstream marketer for ...

Eicoff & Co., the seminal Chicago-based direct response television agency that coined the phrase “or your money back,” is stepping down. Bliwas, who has headed up the nation’s largest DRTV ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection ...

Portland, Ore.—Three direct response agencies have joined together to create a direct response TV agency with more than $200 million in billings. The merger combines Respond2, a creative direct ...

Are you a print subscriber? Activate your account. By I-Hsien Sherwood - 6 sec ago By Ann-Christine Diaz - 1 hour ago By Jack Neff - 10 hours 18 min ago By Ilyse Liffreing - 10 hours 33 min ago By ...

EQS-Ad-hoc: The Social Chain AG / Key word(s): Capital Increase/Investment The Social Chain AG: Intention to resolve a capital increase in kind in order to aquire shares in drtv.agency GmbH 22-Dec ...