At issue is a 2023 rebranding for DMACC that adopted a white block D logo and blue-on-blue color scheme, both of which Drake said came impermissibly close to Drake's longstanding branding.
IT ALL STEMS FROM DRAKE’S LAWSUIT, WHICH FOUND D MAX D LOGO VIOLATED THE UNIVERSITY’S TRADEMARK. DMACC COUNTERSUED, SAYING THE UNIVERSITY DEFAMED THEM IN AN EMAIL ABOUT THE CASE THAT IT SENT ...
In July 2024, Drake sued DMACC in federal court for infringing on one of its trademarks by developing a new logo based on a block-letter “D” in a collegiate font and blue-and-white color scheme.
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