DDB Needham may be pushing its nose back under the big tent at McDonald`s Corp. Two of the five McDonald`s commercials aired in Sunday`s Super Bowl XXIII telecast were produced by DDB Needham ...

DDB Needham Worldwide has gone the trio route in its high command. The agency disclosed Tuesday that it has named Robert H. Huntington, a former Saatchi & Saatchi executive, as vice chairman and ...

Struggling to shore up sagging U. S. sales and win over new customers, McDonald’s yesterday named DDB Needham Chicago as its top advertising agency. Moving the lion’s share of nearly $600 ...

Mary Lou Quinlan figured she would be a natural to join the team at DDB Needham's New York office making a pitch for the Maidenform account. She was a woman who actually wore the product.

At the time, the future princess was known as Mary Donaldson, an Australian advertising executive with a resume boasting names like Young & Rubicam and DDB Needham (now DDB Worldwide). The duo met ...

Philips Electronics abruptly switched advertising agencies, naming DDB Needham Worldwide as its primary ad agency and ending its relationship with Euro RSCG Worldwide. In a prepared statement ...

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Then, each post had to be vetted and DDB Chicago began grouping them into different sections within a spreadsheet due to the content nature. One section was dubbed ‘trust issues,’ another was ...