For Google, this will help advertisers manage TV and digital video campaigns in a single platform, DBM, in order to improve efficiencies, as historically, TV and digital advertising have been ...

Google’s decision to make traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platform should, theoretically help move things further along on the ...

For Google, this will help advertisers manage TV and digital video campaigns in a single platform, DBM, in order to improve efficiencies, as historically, TV and digital advertising have been ...