The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

No matter how excellent your products or customer service are, complaints are inevitable in any e-commerce business. How you ...

Southwest Airlines' policy changes test brand loyalty—experts discuss the impact on customer trust and business strategy in ...

I think the ideal service isn’t all human or all tech—it is a careful balance that keeps efficiency high but prioritizes human connection for moments that matter.

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

The retailer spoke to DIY and pro customers to draw insights from their behavior, allowing the unique needs of both customer ...

Leading UAE companies are investing in AI-powered loyalty programmes, with a focus on creating seamless, high-value ...

In this competitive environment for tire manufacturers, a greater focus on quality will enhance overall customer loyalty.” Goodyear ranks highest in the passenger car segment with a score of 815.

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...