For example, Nike’s “House of Innovation” stores offer customized shopping experiences, blending digital and physical retail to create a unique customer journey. Interactive technologies ...

Despite your best intentions, the journey too often becomes a maze, and we know how many dead ends they have. Your customer journeys should feel like a carefully choreographed performance – every step ...

Aligning different digital channels ensures a unified customer journey. Starbucks’s mobile app allows customers to place orders, pay, and earn rewards seamlessly. Whether they're ordering in ...

The pharma customer journey is changing with every “like”, share, review, post and measurable action. The great news for pharmaceutical marketers is they live in a digital world where access ...