More than half of U.S. small businesses spend $1,000-plus on local advertising without first having a predefined customer acquisition strategy in place, according to an annual SMB AudienceSCAN study.

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Tripadvisor execs expressed enthusiasm about the early results of the company's hotel partnership with the AI answer engine ...

DraftKings benefits from additional states legalizing sports gambling. Read why I'd prefer to remain on the sidelines of DKNG ...

Most days at least one person asks me how to lower customer acquisition costs. The problem is so important now because historically, brands focused on making great products and retailers did the ...

Oddsgate recently released an iGaming trends guide for 2025, focused on user acquisition, retention and engagement. The study highlighted regulatory challenges in Brazil, the need to abandon old ...

Investment platform, Stake, has signed independent media agency, Fourteen10, to bolster its capabilities in the customer acquisition space. The appointment – which wraps up a pitch process that ...

DraftKings ( NASDAQ: DKNG) fell sharply in postmarket trading after reporting Q3 results and issuing its full-year outlook for 2024 and 2025.