It was Menicucci who created the black crocodile “Bund” strap that adorned Paul Newman’s Rolex Daytona, Ref. 6239, which sold last year for a record $17.8 million.

Handmade Watch Strap. The bund strap has a funky style that could only be born of a practical application. It consists of a patch of leather, either in roughly the shape of a watch case or as a ...

Something like that. At any rate, founders Nate DeHart and John Coppa are finding success with their company, StrapGraphics, an online-only, custom guitar-strap enterprise.