Stanley cups have become a status item in schools across the US. One mom said she bought her daughter a $35 Quencher cup to help her fit in.

While the Stanley cup is the latest symbol of mass consumerism pedaled to women today, as Maddox points out there is a gendered aspect to criticisms behind the fixation.

While the Stanley cup is the latest symbol of mass consumerism pedaled to women today, as Maddox points out there is a gendered aspect to criticisms behind the fixation.

The 19th looks at how the hype over the popular Stanley tumblers demonstrates how influencer culture is driving waste on a planet with finite resources.

While the Stanley cup is the latest symbol of mass consumerism pedaled to women today, as Maddox points out there is a gendered aspect to criticisms behind the fixation.

While the Stanley cup is the latest symbol of mass consumerism pedaled to women today, as Maddox points out there is a gendered aspect to criticisms behind the fixation.

While the Stanley cup is the latest symbol of mass consumerism pedaled to women today, as Maddox points out there is a gendered aspect to criticisms behind the fixation.