Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

While nobody really likes advertisements, they have become a necessary evil. And they are everywhere: on our buses, our TV screens, our phones, and the street. Sometimes, however, some ...

Creative testing, like DAIVID, has evolved to the point where we can test thousands of ads per day leveraging disruptive AI tech, while maintaining the human connection.” The Importance of ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

One hot September morning in Chicago, a young designer walked into the offices of Auto Transport Chicago, one of the largest ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest that begins on Monday, is ...

Creative heavyweight Steve Aldridge has built agencies, won Lions and made sure creativity didn’t stop at the door of the ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

Kargo, an advertising solutions company, has launched three innovative new CTV advertising units for the APAC market, ...

Republicans should learn lessons too. In 2024, advertising on Meta and Google was more than three times higher for Democrats than Republicans. While that didn’t come back to bite the GOP in a ...