Cowboy, the Belgian e-bike brand known for its sleek design and cutting-edge tech, has introduced two fresh colours for spring 2025: Breeze and Dawn.

Cowboy, the Brussels, Belgium-based electric bicycle maker famous for its modern take on classic European-cycling designs, is nearshoring its production to speed up delivery times.

After months of rumors about its collapse, Cowboy says it’s here to stay.The Brussels-based e-bike maker has secured short-term funding to keep going — and a bigger lifeline from Rebirth Group Holding ...