But when it's time to outsource copywriting (or content writing) to bolster your marketing strategy, you need to be clear on one thing: Should you hire a copywriter or a content writer? Unless you're ...

A Chhattisgarh-based copywriter, Pranay Awadhiya, took an unconventional approach to applying for a job at Swiggy Instamart.

A copywriter writes all the words that appear in adverts and branding communications. That could be anything from headlines, to body copy, to radio ads or even TV scripts. Normally a day would ...

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry? What’s the difference between a copywriter and an ...

Keith Reinhard, DDB Worldwide's Chairman Emeritus, chuckled at suggestions of retirement. "I'm only finishing my first 60 years; I'm anxious to start the second." Even with nearly six decades of ...