5. Create a two-way conversation Traditional PR may create a dialogue between the sender and the reporter, but it creates a monologue between the media outlet and the consumer. Today's DIY consumer ...

Marketing and PR is typically a team sport since there are usually a handful of individuals or departments that are involved in crafting the consumer’s experience and messaging. Since the ...

BOSTON--(BUSINESS WIRE)--Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its consumer client roster, highlighted ...

or drapes. It would be disingenuous to suggest that the practice of B2B or consumer PR is 100% pure, altruistic, and wholesome. As in any profession, there are those who opt for the murky end of the ...

one of the largest independently-owned PR firms in the U.S., is proud to announce the expansion of its Consumer-Packaged Goods (CPG) division with the addition of several innovative and dynamic ...

BOSTON, Jan. 29, 2025 /PRNewswire/ -- 360PR+ has been tapped to provide consumer public relations services to Bona, a global leader in floor care, maintenance and renovation. 360PR+ will help ...

Memac Ogilvy has been appointed by technology and smart devices company Huawei as the public relations partner for its two ...

March 13, 2025 /PRNewswire/ -- The premier consumer packaged goods publicists ... A matchmaker for products and press since 2009 and product PR gurus since 1996, CPE's list for 2025 includes: ...