Sephora leads in mobile competence on a new ranking from digital innovation think tank L2 of 100 prestige brands. Brands across several industries were reviewed and measured based on their mobile ...

It will be time well spent. Question: how important do you think a strong brand and competent brand management are to a company's total value?

Customers judge brands, as they do other people, on two fundamental dimensions: warmth and competence. Brand types relate differently to these two dimensions: Hedonic brands score high on the warmth ...