Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. The post ...

It's not about sales. If you already have an online brand community or you're just looking to get started, it helps to do a bit of benchmarking. Here is a list of 10 examples to consider. These online ...

Fundamentally, consumers who engage more with brands and other community members on social media are more likely to feel a stronger connection to the brand, which leads to greater loyalty over time.

This kind of rapid growth is a sign of the brand’s strength, but not too long ago ... Verizon also is getting more involved in community events across the country. In February the company hosted ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

A grant that aims to support rural Johnson County communities develop a cohesive and impactful brand identity has been ...

Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 years. There are two versions of our logo, a white logo and a blue logo. They can be used ...