Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. The post ...

Fundamentally, consumers who engage more with brands and other community members on social media are more likely to feel a stronger connection to the brand, which leads to greater loyalty over time.

It's not about sales. If you already have an online brand community or you're just looking to get started, it helps to do a bit of benchmarking. Here is a list of 10 examples to consider. These online ...

A grant that aims to support rural Johnson County communities develop a cohesive and impactful brand identity has been ...

This kind of rapid growth is a sign of the brand’s strength, but not too long ago ... Verizon also is getting more involved in community events across the country. In February the company hosted ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

branding for the City of Manassas and its historic downtown had overall positive reception in a resident survey, but data showed areas that could need improvement. Results of the 2024 Community ...

City Council adopted the final plan for the rec center in November 2022, and an April 2023 ballot initiative approved by voters included a 0.14 percent sales tax increase and the debt necessary to ...