From the moment in late 2024 that Pantone announced it's 2025 color of the year, the ultra-wearable shade mocha mousse, and Pinterest predicted everything from fragrances to nails

Comedian Suzanne Lambert originated the trend: within days of President Trump’s reelection, she sarcastically poked fun at conservatives by “doing [her] makeup like the gorg maga girlies in the comments.

As we head into fall, the fashion and beauty trends start to change with the seasons! I’ve put together a list of trending hues for fall makeup looks that you’re sure to love. Think of rich colors with brown undertones for a classic gorgeous makeup look.