"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
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Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
Diet Coke's seemingly overnight transition from "girl drink" to symbol of masculinity is part of a larger trend that Andrea Hernandez, author of the popular food and beverage newsletter Snaxshot ...
The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.
The campaign that marked the early 2010s with consumers’ names in place of the brand’s logo on coke bottles and cans will be relaunched as early as Monday with a fun digital component.