Mixue stores -- recognisable by their bright red signs and smiling snowman mascot -- became ubiquitous in lower-income ...

The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea ...

CHINESE food and beverage brands are gaining ground across South-East Asia, offering alternatives to big name American chains ...

As of September, Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products, more than the store numbers of Starbucks and McDonald’s, industry ...

ice cream and coffee. Nearly 60 percent of Mixue stores in China are in cities categorised by the company as "third-tier or below". Mixue says it relies on a franchise model to grow its brick-and ...

The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...

HONG KONG] Chinese bubble tea and drinks firm, Mixue Group, which has surpassed McDonald’s and Starbucks in store count to ...