Brand wars unleashed! From Apple vs Android to McDonalds vs Burger King – these are the best ads sparked by brand beef
Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...
Marketing Week6d
Three things make Coca-Cola better at marketing than anyone
Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...
Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Marketing Week4d
Coca-Cola’s European CMO: AI ads will become ‘the norm’
Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...
Campaign Live13d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
Campaign Brief Asia3d
Ogilvy India takes minimalist approach to latest ad campaign for Coke Zero
Ogilvy India, as a part of WPP Open X, has created the new 'Coke Zero Auditions' campaign playing off a universally ...
Coca-Cola to revive ‘legendary’ bottles 12 years after being discontinued in the UK
COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...
Bleeding Cool7d
Coca-Cola Brings Back The "Share A Coke" Campaign
Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?