If that sounds like you, there is a simple solution: co-marketing. This guide will help you get it right. Co-marketing entails teaming up with one or more businesses to develop a marketing campaign.

It’s easy to think a signed partnership is a success. Successful partnerships require alignment on goals, resource commitments and clear activation plans.

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of all efforts — a 100% increase since 2022. Marketing leaders projected a 157% ...