Earlier this month, Chivas announced the arrival of a new bottle for its iconic Chivas Regal 18 scotch whisky. Morphing the traditional rounded shape into a taller and slimline silhouette ...

Frank Sinatra and the Rat Pack were known for their drinking almost as much as their crooning. Throughout his career, Sinatra ...

LONDON, Aug. 15, 2024 /PRNewswire/ -- Luxury Scotch whisky Chivas Regal and iconic global football club, Arsenal, have today announced a new multi-year partnership, emphasising their commitment to ...

The collaboration sees Chivas Regal - the original luxury blended Scotch whisky - and Scuderia Ferrari HP - the world's most successful Formula 1 team - come together to celebrate their commitment to ...

The Chivas Regal Effect is a fascinating phenomenon in marketing and consumer psychology. It suggests that higher prices can lead to a perception of higher quality, even without any change in the ...

Chivas Regal welcomes Charles Leclerc as Global Brand Ambassador with an exclusive pop-up piano bar ahead of the first Grand Prix of the season, with an appearance from the self-taught pianist.

Luxury Scotch whisky Chivas Regal and ourselves have today announced a new multi-year partnership, emphasising a commitment to championing community, progressing culture, and celebrating collective ...

During the I Rise, We Rise campaign by Chivas Regal, chefs Tomer Tal and Tom Levy came together for a one-time event at the R48 Hotel in Tel Aviv. As part of the I Rise, We Rise campaign by the ...