Chili’s Grill & Bar turned 50 this year. But as a new generation of diners is learning, it’s still got it. Thanks to a series of well-timed marketing efforts—and at least one viral hit ...

There, he learned about Chili’s french-fry problem. Fries were delivered in their own metal baskets, driving cooks and dishwashers crazy. They had to be lined with paper before each serving and ...