Say, "Shhh! You can't tell anyone my secret name ... You've broken the tension with silliness and formed a bond with your child -- who might just be so amused (especially if you continue the ...

What he calls the "Cuddle Cure" or the "5 S's" consists of these steps: Swaddling, holding the infant on his side or stomach, saying "Shhh" loudly ... in 1980 during a child-development fellowship.