This time, they’re going with everyone’s favorite cheese flavored crackers, Cheez-It. There’s just something about Cheez-It crackers that make them a super interesting addition to a lot of ...

Tim Newcomb is an award-winning journalist who has traveled the world covering a variety of topics. He’s been a regular contributor for TIME, Sports Illustrated, Popular Mechanics, Wired, New ...

The 2018 Cheez-it Bowl set a record for interceptions when the California and TCU combined for nine. The 2019 edition of the game will see a pair of records broken. In the fourth quarter ...

Throwback to an original Cheez-In Diner favorite, with the option to Try-It with a home-team-inspired twist at each game.

A focus on absurdity could help Cheez-It attract viewers to its bowl game and drive earned media chatter. From now until Dec. 15, consumers can visit a microsite to submit their “fantaseez.” ...

It's how we got a giant Cheez-It mascot officiating an in-game wedding ceremony. In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the ...

They’ll face each other for the first time during Tuesday’s Cheez-It Citrus Bowl (3 p.m ... the right way and having a chance to win 10 games and send these seniors out the right way ...

A couple got married during the Cheez-It Bowl on Tuesday in what was a spectacular scene. Erin Doolin and Erik Yates are from Frederick, Maryland, and they won a contest to get married during this ...