According to recent data from marketing intelligence firm Sensor Tower, it is much tougher for new social-media platforms to grow ... through the first half of 2024, per Sensor Tower estimates.
Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.
Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...
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What to know about Bluesky, the 'X alternative' social media platform topping the chartsBluesky, a new social media platform marketed as an alternative to X, formerly Twitter, is rising in popularity following the election. Elon Musk, who owns social media platform X, will have a ...
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their late ...
A new study by United Talent Agency found that 78% of US consumers who plan to watch the 2024 Summer Olympics plan to do so on social media, which is more than any other platform, and that 41% ...
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