The company’s first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it ...

be-all energy drink for when you’re deployed. Celsius might just be the Rip It of Congress.” Celsius was first founded in 2004, and released its first energy drink in Sweden in 2009.

CELSIUS HYDRATION joins the premium CELSIUS energy drink portfolio of 12- and 16-ounce zero-sugar, vitamin-infused beverages enjoyed by fitness enthusiasts, athletes, students and professionals.

Celsius is growing its business to be a more powerful player in the beverage space starting with the launch of a hydration offering, a move that expands the energy drink giant’s reach with ...