BIC Cello's latest ad in India ‘Surprise Test' highlights how parents putting pressure on their children during exam time leads to the child being stressed. Cello Pens educate Indian parents on ...

PARIS, Jan 22 (Reuters) - BIC SA , the eponymous French maker of pens and lighters, said on Thursday it was buying a 40 percent stake in India's Cello Pens for 124 million euros ($160 million ...

At the end of last month another company making pens, Flair Writing Industries ... most appealing corners of the Indian economy may be the companies like Cello World, which are benefiting from ...

BIC – the world’s number two player in stationery – has bought out India’s largest manufacturer and distributor of writing instruments, Cello Pens, this week. The $2.2 billion (calendar ...

French stationery major BIC has taken complete control of Cello Pens, increasing its access to one of the world's fastest growing economies. MUMBAI: French stationery major BIC has taken complete ...

“Moving to 100 per cent ownership in Cello Pens is an opportunity to reinforce our position as India’s number one writing instrument brand and to further BIC’s development in Asia. We are ...

This last minute advice only ends up pressurising the kid further. Enter Cello’s range of pens which turns out to be dependable and helps the child write the exam comfortably, thus easing his ...

I write about Indian entrepreneurs ... which accounts for nearly two-thirds of total revenue, Cello World also sells pens, stationery items and molded furniture, with the latter now contributing ...

BENGALURU, Nov 6 (Reuters) - Shares of Indian kitchenware products maker Cello World CELO.NS were 27.93% higher in their pre-open trading debut on Monday, valuing the company at 175.94 billion ...