Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics ...

The scam adverts often contain doctored or deepfake images of celebrities or public figures, with the ASA noting it saw scam ads depicting Prime Minister Sir Keir Starmer and Chancellor Rachel ...

Celebrities catch our attention and therefore increase the chances that we will at least get exposed to the products in the ads. But if celebrities end up drawing our attention away from the ...

Some celebrities are currently more popular with scammers, most likely because fraudsters choose famous faces that are trustworthy to those they’re trying to scam. Fake ads can appear on social media ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super ...

Why Do Advertisers Use Celebrities to Endorse Products? Celebrity advertisement drives the sales of many products. These days, a celebrity advertisement can tap into the social media following of ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers ...

The results some reveal interesting trends. The number of Super Bowl ads with celebrities has been increasing over the years, and Sunday's big game had perhaps a record number: 57 of the 94 ...