Caterpillar established itself as one tough brand early on ... Additionally, the logo was no longer a lone "C" but the word ...

Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun Day Red's logo is too similar to the brand's "leaping cat" logo, as reported by CNBC's ...

one in which a single line breaks open to carry the new lettering and the other with the ‘leaper’, the famed leaping cat logo. Besides the aforementioned elements, the company said it will use ...