those streaming services are beginning to resemble cable TV — at least in terms of ads. Decisions from Comcast and Disney illustrate this. Cable TV is struggling to adapt to the age of streaming ...

Combine Disney+, NBCUniversal’s Peacock, and Paramount+ and you can find a wide range of broadcast channels, cable networks, ...

Now, Google is in hot water for saying that YouTube TV is still drastically cheaper than cable. The National Advertising Division (a part of the BBB National Programs which aims to keep ...

With that being said, the service appears to be inching closer to the cable TV experience, as YouTube is now exploring longer but fewer ads on its TV experience. As the company says in its ...

NBCUniversal on Wednesday announced it will sell ads for Versant, the new name for Comcast's spinoff of most of its cable networks including USA, CNBC and MSNBC. Why it matters: The deal allows ...

NBCU veteran Tom Winiarski will lead ad sales and monetization for the cable TV spinoff company. By Alex Weprin Senior Editor The company on Wednesday said that NBCU and Versant had signed a two ...

but in recent quarters the cable business has faced a double whammy: Not only are subscribers declining faster than carriage fees are rising, but advertising dollars are fleeing TV, as the ...

The decline in traditional broadcast and cable television viewership is accelerating ... increasing the monthly cost of its ad-free plan $3 to $13.99 in October. Hulu, which Disney owns a majority ...