Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and ...

YouTube's rise as the top streaming platform on CTV screens has been driven by such changes as older viewers and longform ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, ...

Nielsen, the specialist in audience measurement, data and analytics, has announced the addition of Connected TV (CTV) ...

Shubha Pai, Head of Brand Solutions at Google, talks about how 40M daily YouTube hours, interactive ads & shoppable content ...

Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...

Clarivoy has more data for dealerships to consider when examining their advertising effectiveness. The company that ...