Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...
FAST (Free Ad-Supported TV) apps give viewers access to “linear” video content in a channel-based format without subscription fees. Unlike streaming platforms that depend on viewer ...
Nielsen announced the global rollout of Nielsen ONE ads measurement for YouTube’s CTV app in February 2024 and continued to expand it to more countries throughout the year. Drill-down YouTube-on-TV ...
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