At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers ...

Acquiring new customers is cool and perhaps a little too exciting for most entrepreneurs, particularly startups, that they often put customer retention on the back burner. Keeping existing ...

As a small business, it can be difficult to determine when and where to spend your resources. This is especially true for companies that rely heavily on technology to enable and monitor sales ...

What's really important is the direction the newly-named company is taking. No longer is it just ProsperWorks, a great CRM application. Now it's Copper, a great, Google-based, CRM application.

A hugely important milestone for CRM solutions came in 1999 when Salesforce was launched. However, the importance of the event wasn’t fully recognized at the time.

When we discuss Customer Relationship Management (CRM) it's often in the context of technology. But technology is only one element, and not the hardest one to grasp.CRM is about people, processes ...

With the actual effects of COVID-19 yet to be documented, CRM is expected to grow by 87% in 2021 compared to a 12% growth in 2020 (Market Research Future, 2020). How Does It Work? Artificial ...