Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

How inaccurate data sabotages marketing performance — and what you can do about it. The post Is your CRM lying to you? The ...

Zurich Insurance Group is using AI in its new customer relationship management system to help agents provide more tailored ...

The longtime ITSM platform provider believes it can elevate CRM functionality by focusing more on customers, in addition to ...

Cheap or free CRM solutions help SMBs build relationships and boost sales. Discover affordable CRM software to improve ...

You’re the go-to person on your team for “figuring things out.” So when leadership says, “We need an AI-powered CRM — can you ...

With this release, Highspot can correlate structured CRM data with unstructured data, including case studies, videos, presentations, meetings, and more. This correlation connects data insights and ...

ServiceNow’s new AI Agent Fabric uses A2A and MCP to let agents interact with third-party systems. Those systems can be tools ...

Blending deep CRM expertise with AI innovation, Chitrapradha Ganesan is leading the shift from reactive customer management ...

Customer relationship management (CRM) systems benefit businesses by automating tasks, centralizing customer data, improving collaboration, and providing insights for targeted email marketing.