We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that ...

Engaging both types of buyers maximizes exposure and helps determine the true market value. 2. What are the key terms I should negotiate in a deal? Negotiation goes beyond just the price. Key terms ...

Foley, and J. A. Deighton. "Decomposing a Brand's Customer Franchise into Buyer Types." In Brand Equity and Advertising: Advertising's Role in Building Strong Brands, edited by D. A. Aaker and A. L.

The right approach not only highlights a product or service but also demonstrates a good understanding of the buyer's unique pain points and business challenges. In this article, we'll explore four ...