The new logo is a bright arty bull with ornate “USF” lettering and it debuted in September of 2018. And after the university received negative feedback on the logo, they made slight revisions ...

USF makes changes to final logo after negative feedback, students and alumni still not impressed. ... Two signs with the bull logo were created for the Morsani College of Medicine in downtown Tampa.

Last fall, the university unveiled a new logo featuring a full-bodied, lime-green bull — the school mascot — on a dark-green background with "USF" spelled out in lime green.

Chestnut Hill, Mass. (1/31/2011) – Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College ...