What business leaders can learn about consumer trust — and how to build it
While research shows that brand leaders and consumers are generally aligned on the importance of trust, they can be ...
Storytelling In Leadership: Five Ways CEOs Can Use PR
Recognizing that humans are naturally drawn to stories, I believe CEOs can and should leverage the power of storytelling.
Hosted on MSN8d
How to Build a Brand That Puts Customers First
Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...
Campaign Brief12d
A new era in reputation management: Stake Reputation launches
Experienced crisis and reputation management expert, Matt Thomas has launched Stake: The Reputation Company, which aims to ...
Wyoming News4d
BBB: Key steps to building a stronger brand
Building a strong brand and telling your company’s story is key to building trust with your customers, but also for ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Business and Financial Times on MSN12d
OutstandingBrands2025: Why building brand equity is essential for long‑term success
NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...
Auto Remarketing4d
Lexus repeats as No. 1 on Brand Reputation Scorecard
Lexus is again No. 1 when it comes to brand reputation, according to the latest study by customer review and reputation management platform Widewail. Toyota’s luxury brand topped the rankings ...