In ancient times: Holy Scripture. On the internet: the Krusty Krab vs. Chum Bucket meme. Lots of memes thrive on incomprehensibility — on the need for viewers to belong to a certain group ...

The meme: “Siri: show me fragile masculinity,” a.k.a. Guy On Bucket Memes. They’re great! But what happens when a vocal segment of the Internet feels the subject portrayed in the image is ...

Which means this month’s Krusty Krab versus Chum Bucket meme is all about making comparisons in which there is a clear, superior choice. Old Snapchat versus new Snapchat. Spotify versus Apple Music.

Many huge releases get collectible cups or popcorn buckets—so why is, of all things, the Dune popcorn bucket going viral? For those of us who aren’t chronically online, allow me to recap for ...

It was the film’s purported promotional popcorn bucket that turned into immediate meme fodder for its … questionable design. Covering the bucket is a lid fashioned to look like a replica of a ...

The Ice Bucket Challenge was a precursor to today’s constant churn of viral memes, the habit of following strangers rather than people you know online and Mark Zuckerberg’s warping of social ...